Creating Work With a Bang. I recently had the opportunity to work with my friend John Krull, Creative Director at Shine United, photographing rifles and shotguns for O.F. Mossberg & Sons. Our task: Creating trade show visuals for the 39th annual, 2017 SHOT Show in Las Vegas. The process: Figuring out and designing the set took a little experimenting. First, the guns are very long — so how do you photograph them without distortion (while making them look as awesome, and accurate, in reproduction as they do in person). And second, how can you do a tabletop shoot of the rifles versus building a suspension rig. Lighting Since the rifles would be shown in front of various background colors, I decided to backlight the rifles using a specially constructed light table. This created some rim light and also helped with outlining the rifles. Lens selection Experimenting with various focal length lenses — the 55mm on a SINAR P3 and eVolution 75 digital back produced a perspective that was way too extreme! Especially the shotguns, which have very long barrels to begin with. After a round tinkering with lenses and angles I decided to go with the 90mm, which worked well […]
I recently shot a project for Eric Cook from Shine United in Madison for their client Huhot Mongolian Grill! These visuals are going to be used as animated social media ads. The theme of the ad series is “Conquer Bland” and married bad looking food with weapons! Interesting combination I thought but none the less the shoot was fun! The first time I hired a food stylist to make the food look not very appealing! Kind of counter intuitive for the food stylist! Eric found the weapons we’d be using, a medieval battle axe and knife, found on eBay and had hand made arrows made in the same vane to attack the food! So approached the shoot as usual with some preproduction planning and pre lighting for the best end result for the animations. Pretty much a straight forward shoot keeping in mind that the shots will be animated later for the various social media channels they’ll be used in! Scott
Got some good news the other day from Eric Cook at Shine United. Eric art directed a series of consumer ads for Gore-Tex that I had the pleasure of photographing. The ads won a Gold award in this years Graphis Competitions Advertising Annual. The ads consisted of lifestyle photos of runners and studio shots of running shoes that incorporated the Gore-Tex product. I photographed the studio portion of the ad series. Studio shots consisted of three different pairs of running shoes with various weather elements, snow, water and mud to illustrate the protective properties of the Gore-Tex materials in the shoes! Also, photographed a series of different shoe brands that include the Gore-Tex material for spot visual in spread ads. Here’s a link to the Graphis Annual: http://www.graphis.com/entry/b9862224-8226-4552-ad04-e22fce18f7fe/
Firearms Photography 0 comments
Shine United: O.F. Mossberg & Sons 0 comments
Shine United / Huhot Mongolian Grill 0 comments