Creating Work With a Bang. I recently had the opportunity to work with my friend John Krull, Creative Director at Shine United, photographing rifles and shotguns for O.F. Mossberg & Sons. Our task: Creating trade show visuals for the 39th annual, 2017 SHOT Show in Las Vegas. The process: Figuring out and designing the set took a little experimenting. First, the guns are very long — so how do you photograph them without distortion (while making them look as awesome, and accurate, in reproduction as they do in person). And second, how can you do a tabletop shoot of the rifles versus building a suspension rig. Lighting Since the rifles would be shown in front of various background colors, I decided to backlight the rifles using a specially constructed light table. This created some rim light and also helped with outlining the rifles. Lens selection Experimenting with various focal length lenses — the 55mm on a SINAR P3 and eVolution 75 digital back produced a perspective that was way too extreme! Especially the shotguns, which have very long barrels to begin with. After a round tinkering with lenses and angles I decided to go with the 90mm, which worked well […]
Got some good news the other day from Eric Cook at Shine United. Eric art directed a series of consumer ads for Gore-Tex that I had the pleasure of photographing. The ads won a Gold award in this years Graphis Competitions Advertising Annual. The ads consisted of lifestyle photos of runners and studio shots of running shoes that incorporated the Gore-Tex product. I photographed the studio portion of the ad series. Studio shots consisted of three different pairs of running shoes with various weather elements, snow, water and mud to illustrate the protective properties of the Gore-Tex materials in the shoes! Also, photographed a series of different shoe brands that include the Gore-Tex material for spot visual in spread ads. Here’s a link to the Graphis Annual: http://www.graphis.com/entry/b9862224-8226-4552-ad04-e22fce18f7fe/
I recently shot a project for Anthologie for their client Top Note Tonics, a start up company in Milwaukee that crafts unique artisanal tonic concentrates. The art director needed high end product shots of the clients bottled products for their new website and collateral uses. I created a typical lighting set-up to make the bottles almost like they were photo illustrated and made a photo record of the set to show the company owners what’s involved to shoot products like theirs to give the results they were given. After retouching the final result was quite well received!
Firearms Photography 0 comments
Shine United: O.F. Mossberg & Sons 0 comments
Shine United / Huhot Mongolian Grill 0 comments