Shine United / Huhot Mongolian Grill

by Scott Lanza February 15, 2017 in Food Photography, Shoot Details 0 comments tags: Food Photography, Product Photography
I recently shot a project for Eric Cook from Shine United in Madison for their client Huhot Mongolian Grill! These visuals are going to be used as animated social media ads. The theme of the ad series is “Conquer Bland” and married bad looking food with weapons! Interesting combination I thought but none the less the shoot was fun! The first time I hired a food stylist to make the food look not very appealing! Kind of counter intuitive for the food stylist! Eric found the weapons we’d be using, a medieval battle axe and knife, found on eBay and had hand made arrows made in the same vane to attack the food! So approached the shoot as usual with some preproduction planning and pre lighting for the best end result for the animations. Pretty much a straight forward shoot keeping in mind that the shots will be animated later for the various social media channels they’ll be used in! Scott                

WMMB Grilled Cheese Academy 2016 Recipe Winners

by Scott Lanza September 16, 2016 in Food Photography, Shoot Details, Studio Photography 0 comments tags: Food, Grilled Cheese Academy, How Too, Photography, Wisconsin Milk Marketing Board
This past July, the annual winning recipes from the WMMB Grilled Cheese Academy “2016 Grilled Cheese Recipe Showdown” were photographed at my studio! Joining me on the 3 day shoot ( the first day was prep and then two shoot days ) were the fabulous and reliable crew that I’ve had the pleasure to work with since the very first “Cheese & Burger Society” shoot from 2009. That group consists of, from Shine United, the agency, AD John Krull, AE Corissa Bielefeldt, the client Dave Bavinka, my production assistant Sandie Borowski, and the fabulous food stylist team of Vanessa Dubiel and her assistants Thomas Sherman and Christina Zerkis! The project started out with prepping the studio with the two sets we use, the first for the three winners which is the same set and lighting scheme used when we shot the very first grilled cheese sandwiches for the original website, the second a daylight simulating environmental set for the runner up recipes. Also some hardware setup that I do which consists of the wiring up the 60Amp service for the 3 foot griddle I rent for the shoot and prepping the kitchen for the intense 2 days of activity! I […]

Wisconsin Milk Marketing Board 2017 Tool Box Project

by Scott Lanza July 13, 2016 in Food Photography, Shoot Details, Studio Photography 0 comments tags: Food, Food Photography, Lighting
This past March, April and May my friend Matt Wilhm, creative director at Wisconsin Milk Marketing Board returned to the studio to photograph the 2017 Tool Box Promotion photos of around 50 different cheese related recipes. Because of the number of recipes to be shot we worked the project in three phases. Charles Destinon of Slingshot Branding, our esteemed food stylist Lisa Bishop and faithful production/stylist assistant Marlene Voss accompanied Matt and me for the shoot along with the occasional visits by WMMB’s Minda Lawson, Allan Hendricks & Kirk Scott To accommodate the number of shots that had to be done with an average of about 5 to 6 recipes a day, I constructed a rather simple set and lighting scheme to facilitate that need. As can be scene here!         During the April phase of the shoot, we had to cut one of the shoot days short in order for Matt, myself and my trusted side kick Mark Derse to venture to the Wisconsin Center in downtown Milwaukee to photograph the winners of the World Champion Cheese Contest winners sponsored by the Wisconsin Cheese Makers Association. That’s a story unto itself, which I’ll write about, in […]
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