• HOME
  • PROJECTS
    • Catalog
      • Catalog On Figure / Accessories
      • Catalog Hard/Soft Goods
    • Food
      • Cheese
      • Food on White
      • From the Grill
      • Pizzas
      • Savory
      • Sea Food
      • Soups & Salads
      • Sweets
    • Personal-work
    • Produced
    • Product
      • Automotive Buick
      • MDM Moral Code
      • Firearms
    • Still Life / Conceptual
    • Things On White
    • What’s New
  • ABOUT
  • BLOG
  • CLIENTS
  • CONTACT
  • Product
  • Classic Firearms
414-207-1493

© Lanza Advertising Photography, Inc.
All Rights Reserved.
Website by Becker Design

Shine United: O.F. Mossberg & Sons

by Scott Lanza June 27, 2017 in Product Photography, Shoot Details, Studio Photography 0 comments tags: How Too, Product Photography
Creating Work With a Bang. I recently had the opportunity to work with my friend John Krull, Creative Director at Shine United, photographing rifles and shotguns for O.F. Mossberg & Sons. Our task: Creating trade show visuals for the 39th annual, 2017 SHOT Show in Las Vegas. The process: Figuring out and designing the set took a little experimenting. First, the guns are very long — so how do you photograph them without distortion (while making them look as awesome, and accurate, in reproduction as they do in person). And second, how can you do a tabletop shoot of the rifles versus building a suspension rig. Lighting Since the rifles would be shown in front of various background colors, I decided to backlight the rifles using a specially constructed light table. This created some rim light and also helped with outlining the rifles. Lens selection  Experimenting with various focal length lenses — the 55mm on a SINAR P3 and eVolution 75 digital back produced a perspective that was way too extreme! Especially the shotguns, which have very long barrels to begin with. After a round tinkering with lenses and angles I decided to go with the 90mm, which worked well […]
Recent Posts
  • Firearms Photography
    Firearms Photography 0 comments
  • Shine United: O.F. Mossberg & Sons
    Shine United: O.F. Mossberg & Sons 0 comments
  • Shine United / Huhot Mongolian Grill
    Shine United / Huhot Mongolian Grill 0 comments
Archives
  • August 2019
  • June 2017
  • February 2017
  • January 2017
  • September 2016
  • July 2016
  • June 2016
Categories
  • Firearms Photography
  • Food Photography
  • Miscellaneous
  • Product Photography
  • Shoot Details
  • Studio Photography