This past July, the annual winning recipes from the WMMB Grilled Cheese Academy “2016 Grilled Cheese Recipe Showdown” were photographed at my studio! Joining me on the 3 day shoot ( the first day was prep and then two shoot days ) were the fabulous and reliable crew that I’ve had the pleasure to work with since the very first “Cheese & Burger Society” shoot from 2009. That group consists of, from Shine United, the agency, AD John Krull, AE Corissa Bielefeldt, the client Dave Bavinka, my production assistant Sandie Borowski, and the fabulous food stylist team of Vanessa Dubiel and her assistants Thomas Sherman and Christina Zerkis! The project started out with prepping the studio with the two sets we use, the first for the three winners which is the same set and lighting scheme used when we shot the very first grilled cheese sandwiches for the original website, the second a daylight simulating environmental set for the runner up recipes. Also some hardware setup that I do which consists of the wiring up the 60Amp service for the 3 foot griddle I rent for the shoot and prepping the kitchen for the intense 2 days of activity! I […]
A bunch of years ago I was asked by John Krull, then senior art director at the time, at a new Madison ad agency, Shine United to photograph imagery for a new Wisconsin Milk Marketing Board website. The website, Wisconsin Cheese Cupid is a beverage and Wisconsin cheese online pairing guide. The project consisted of photographing beverages ranging from wines, champagnes to beers and liquors along with the cheeses featured on the site. The cheese shots were pretty straight forward but the beverage shots were another story! We used a Riedel Glassware “Wine & Glass Guide” brochure for reference as how we wanted the glassware to look on the site! At first glance shooting the glassware against a black background with strong rim light looked starlight forward. Not! We realized that shooting the glassware and getting the same look as the Riedel brochure would take more that a single shot because of how the rim light reflected in the opposite side of the glass from the light source! We would need to shoot the glassware then, Chad Bollenbach, Shine’s brilliant retoucher would crop down the center in Photo Shop and duplicate the good side and flop it! Because we […]
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