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Wisconsin Milk Marketing Board 2017 Tool Box Project

by Scott Lanza July 13, 2016 in Food Photography, Shoot Details, Studio Photography 0 comments tags: Food, Food Photography, Lighting
This past March, April and May my friend Matt Wilhm, creative director at Wisconsin Milk Marketing Board returned to the studio to photograph the 2017 Tool Box Promotion photos of around 50 different cheese related recipes. Because of the number of recipes to be shot we worked the project in three phases. Charles Destinon of Slingshot Branding, our esteemed food stylist Lisa Bishop and faithful production/stylist assistant Marlene Voss accompanied Matt and me for the shoot along with the occasional visits by WMMB’s Minda Lawson, Allan Hendricks & Kirk Scott To accommodate the number of shots that had to be done with an average of about 5 to 6 recipes a day, I constructed a rather simple set and lighting scheme to facilitate that need. As can be scene here!         During the April phase of the shoot, we had to cut one of the shoot days short in order for Matt, myself and my trusted side kick Mark Derse to venture to the Wisconsin Center in downtown Milwaukee to photograph the winners of the World Champion Cheese Contest winners sponsored by the Wisconsin Cheese Makers Association. That’s a story unto itself, which I’ll write about, in […]

Welcome To Scott Lanza Photography

by Scott Lanza July 13, 2016 in Miscellaneous 0 comments
Hi, and welcome to the unveiling of my new studio website. My working philosophy is simple and honest, harkening back to the days of film and before any digital enhancements were invented. I allow as much as possible to happen in the camera, naturally, using post production as needed to bring the final image to it’s best conclusion.The site features both new and older images that I feel still have relevance today, showing the breadth and scope of my 30 plus years in this business. I wanted to make the site fun to explore and easy to navigate through the various galleries and categories of images, subjects and projects. “You are only as good as your last shoot,” says the old adage. So I’ve included a category titled “What’s New,” where I’ll regularly be adding current completed client projects, personal work and new samples. So don’t forget to come back, as often as you’d like. Enjoy! Scott Lanza

The Top Note Shoot

by Scott Lanza June 30, 2016 in Product Photography, Shoot Details, Studio Photography 0 comments tags: Lighting, Photography, Product
I recently shot a project for Anthologie for their client Top Note Tonics, a start up company in Milwaukee that crafts unique artisanal tonic concentrates. The art director needed high end product shots of the clients bottled products for their new website and collateral uses. I created a typical lighting set-up to make the bottles almost like they were photo illustrated and made a photo record of the set to show  the company owners what’s involved to shoot products like theirs to give the results they were given. After retouching the final result was quite well received!
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